One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc.
Tracking digital marketing has become a fairly straightforward process, especially since online marketing and social media platforms like Facebook, Google Ads, and Twitter have built-in analytics tools. Plus, using Google Analytics to track those efforts is relatively simple to set up.
When it comes to offline marketing, tracking the ROI can be a bit trickier. The good thing is you can actually use Google Analytics to track these efforts as well. This is one thing that I find most business owners aren’t aware of — and it is a missed opportunity because it can really help to increase the success of their marketing campaigns.
In this article I’m going to show you how to use Google Analytics to track ALL of your marketing
Why use Google Analytics?
The first, and most attractive, reason to use Google Analytics is that it’s free! Google Analytics is an extremely powerful tool and can provide you with key information you need to keep track of your marketing and understand what’s working and what needs improvement.
One of the reasons Google Analytics is so effective is because it works well with other Google programs like Google Ads, Search Console, YouTube, and Google+. That means you’ll get all of that information in one place without the need to do any complicated tech work.
Google is also here to stay. Unfortunately, some online tools go out of business and it can be a pain to have to switch to something new. It’s a pretty safe bet that Google will be around for a long time, and I like to stick with something that will be around in the future.
